Brands thatmean business
A complete identity: logo, type, colour, motion and the launch kit to put it live. Built to say something true about the business and hold up everywhere it shows, from the pitch deck to the storefront.
Our ethos is simple: a brand is a system, not a logo. Every identity we ship comes with the machinery around it, guidelines your team can actually follow, files for every channel, and a launch kit so the new brand arrives everywhere at once instead of leaking out slowly.
The way we get there is wide-then-deep. AI lets us explore dozens of real directions where a traditional studio shows you three, and senior taste decides what survives. Then the chosen direction gets finished properly, which is the part exploration can never replace.
We’ve built identities for fintechs, hotels, engineering firms, consultancies and jewelry houses. The sector changes, the standard doesn’t.
What’s included
- Logo and visual identity systems
- Naming and verbal identity
- Brand guidelines
- Launch kits for every channel
- Motion identity
- Rebrands and refreshes
01
Dig
We learn the business, the market and who you’re up against before sketching anything.
02
Explore
Wide exploration, dozens of directions in days, narrowed with you to the one that fits.
03
Finish
The chosen direction gets built out properly: guidelines, files, launch kit.
How much does a brand identity cost?
Projects start around $2k for a focused identity and grow with naming, motion and launch scope. We quote fixed after one conversation about where the brand needs to show up.
How long does a rebrand take?
A focused identity lands in about two weeks. A full rebrand with naming and a launch kit usually runs four to six.
Do you do naming, in English and Arabic?
Yes, including checking how a name reads and sounds across both languages before anyone falls in love with it.
What do we actually receive at the end?
The full system: logo files in every format, the type and colour system, brand guidelines, templates for your main channels, and a launch kit ready to deploy. Nothing lives only in a designer’s head.