Case study
Rewa
Rent, made monthly
Brand identity, product UX/UI and the social channels for a UAE fintech that lets tenants pay yearly rent monthly.
- Client
- Rewa
- Industry
- Fintech
- Services
- Brand & Identity, Websites, Content Engine
- Year
- 2026
Rewa is rebuilding how the UAE rents, and fintech in a regulated market walks a narrow path: bold enough to feel new, disciplined enough to be trusted with money.
We built the brand identity, designed the product UX and UI, and run the social presence, one system from app screen to Instagram grid.
Regulated fintech means every asset faces two audiences at once: the customer who has to want it and the reviewer who has to approve it. The design language holds up in both rooms.
Rewa grew out of One Loyalty, and the rebrand had to carry that trust into a clearer voice and a stronger mark. We built the identity, then the product UX and UI it lives in.
Partnership launches, product moments and regulation-backed trust messaging, designed calm in a category that usually shouts. Watercolor Dubai, generous white space, one blue.
The campaign left the feed: elevator screens inside Dubai residential towers, talking to tenants in the exact building where the rent gets paid, plus rollups where landlords meet the product.
The brand lives where rent gets paid: on the phone, in the tenant’s pocket, at the moment it matters.
The same visual language runs through the app and platform: a custom illustration system for onboarding, empty states, rewards and receipts, so even an expired voucher stays on brand.
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