Case study
Rati0
A rebrand with an edge
Brand exploration and a full identity, built around a lockup that refuses to blend in.
- Client
- Rati0
- Industry
- Technology
- Services
- Brand & Identity
- Year
- 2026
Rati0 is a construction consultancy built on engineering judgment: the party that finds the right path between client and contractor when constraints collide. The category default is safe and forgettable branding, and safe was the one thing the founders didn’t want.
We ran a wide brand exploration and landed on a mark with real meaning: two stable blocks connected by a continuous internal path, the measured route between constraints. Technical, confident and instantly recognisable at any size.
The system proves itself where their work actually happens: on hi-vis vests, building facades, site hoardings and office signage, concrete-grade rather than corporate-slick.
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