Case study
Malak al Tawouk
A mobile app for a beloved brand
Mobile app design for one of Lebanon’s best-loved F&B names, ordering, delivery and loyalty in one place.
- Client
- Malak al Tawouk
- Industry
- F&B
- Services
- Brand & Identity, Websites
- Year
- 2021
Malak al Tawouk is an institution in Lebanon, which is exactly the trap: beloved brands get away with mediocre digital until a delivery aggregator quietly owns the customer relationship. Their app had to feel as familiar as the counter and work hard enough to keep ordering in-house.
We designed the mobile app around one job: getting a regular from craving to confirmed order in seconds. Menu, customisation, delivery tracking and loyalty live in one flow, with the brand’s warmth intact inside a modern interface.
Owning the ordering relationship means owning the data and the margin. The app is infrastructure for the brand, not a checkbox.
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