Case study

HEA Ventures

Transforming MENA’s VC landscape

Identity and digital platform for a venture firm backing the region’s next founders.

Client
HEA Ventures
Industry
Venture Capital
Services
Brand & Identity, Websites
Year
2024
The story

"HEA Ventures," born from the visionary legacy of Human Engineering Advisory Global (HEA Global), marks the next chapter in innovation. From comprehensive branding that seamlessly integrates within the HEA family to a sleek, animated website design, our agency played a crucial role in shaping HEA Ventures' unique identity.

In the evolving landscape of venture capital, HEA Ventures faced the challenge of establishing a distinct identity aligned with its innovative venture-building approach. The need was to create a cohesive brand architecture under the HEA umbrella while ensuring HEA Ventures had a unique aesthetic. Additionally, the website demanded a design that not only showcased the VC's sleek profile but also mirrored the minimal yet animated spirit of their operations.

Our solution encompassed a comprehensive branding strategy, ensuring HEA Ventures seamlessly fit into the broader HEA brand architecture while possessing a unique visual identity. Through a close collaborative approach, we crafted a full brand package, including a distinctive logo, company collateral, a pitch deck, and a project proposal template. The result was a harmonious yet distinct brand aesthetic that resonated with their ethos of continuous growth and transformative evolution.

The work
HEA Ventures deliverable 1
HEA Ventures deliverable 2

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HEA Global

HEA Global

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